RIO Unveils Fly Line Selector App

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RIO Products Unveils Its Fly Line Selector App

Idaho Falls, Idaho (August 1, 2014) – RIO Products makes the connection to fish come easier for anglers whether it’s through its lines, leaders and tippet or through education on the consumer and dealer level. With that in mind, RIO recently launched its RIO Fly Line Selector App as an effective way to help anglers choose the right fly line every time.

“Here at RIO, we realize that there are a lot of fly lines on the market, and a great number of fly fishers are confused by the choices available,” says Simon Gawesworth, RIO brand manager. “We believe in making it easier for anglers to choose the right fly line for a given situation, and this app is the next step in our education process.”

Available for iPhone, iPad and Android, this free app starts by asking which type of rod theangler will use. It then leads participants through the rod make and model to water type, environmental conditions, geography, species, line density, and the specific application desired. Once each step is completed, the app offers line choices where users can dive deeper into the specifics of each line, visit RIO’s website, and even find the closest dealers to purchase the line.