RIO on the MO



For the past few weeks a crew from RIO was shacked up on Montana’s Missouri river. The purpose was to meet with dealers, provide product education, and of course catch some fish. Our base of operations was the riverside community of Craig, MT. This otherwise sleepy hamlet is bristling with activity during fishing season, with drift boats outnumbering people and according to the US Census containing the highest fly shop per capita density in the US (I made that up but it’s probably true).

With support from both Headhunters, RIO Advisory Team member Mark Raisler, and The Trout Shop, we set up shop, ran airport shuttles, and rigged billions of dollars’ worth of new Sage and Redington rods/reels. One purpose of this annual trip is to get feedback on prototype lines, of which we had many to test. A new ******** style line was particularly popular with all of the guests.