Our Story

For more than 20 years, RIO has demonstrated passion, innovation and a pure love for the sport through its development of the industry's highest performance fly lines. And the great news is, we will continue to research, design and refine our products to ensure they are your preferred line of choice for years to come.

Fly Fishing with Rio Products

RIO spends thousands of hours on the water researching, designing and refining products.

In 1990, Jim and Kitty Vincent founded RIO in the mountains of Idaho on the idea that exceptional fly fishing products should be built by anglers for anglers. More than twenty years later, we're still in Idaho and driven by that same ethos.

Most of us here are your basic passionate fly fishing bums, wading all day in cold, clear Idaho trout streams, lighting delicate dries and heaving huge streamers - hooking, landing, turning loose fish after fish... what a grind. We won't even mention the horror of having to battle tarpon after bonefish after permit in the balmy turquoise tropics, or braving the wrath of angry chrome in BC.

It's true, RIO's cast members donate literally thousands and thousands of hours on the water researching, designing and refining our products, so that when the boss or spouse pushes you out the door to go fishing - yet again - at least you'll have the pleasure of throwing the highest performance fly lines out there.

And even after all these years of selfless devotion to creating the industry's most comprehensive and technically advanced fly line tapers (designed for just about every finned creature out there) RIO's passion remains as strong as when we first began this journey.

Some might smirk and say we're just fanatics, using our selfish needs to create the most sophisticated, strenuously tested products available... but we call it pride... pride in the promise to give you the absolute, hands-down, best of fly fishing excellence on your rod.

Product development like that won't happen all by itself - that level of commitment is going to require thousands more hours on the water - but somebody's got to do it, and that somebody is RIO.